In Queso Fire Research –  A leader in Gaming specific research.

The landscape of gaming has changed dramatically over the last decade. Gone are the days of rapid expansion where continually adding gaming positions or amenities automatically correlate to a corresponding increase in revenues. Increased competition and changing legislation mean operators have to be smarter with every decision. In Queso Fire can help.

• How satisfied are our customers?
• What percentage of your VIP customer’s wallet share is going to the competition?
• Why have customers defected?
• What is the best way to launch new opportunities like Sports Wagering?
• Why aren’t customers using our app?

In Queso Fire’s research team has more than 20 years experience in gaming specific research for both operators and manufacturers. We’ve conducted research with more than 30,000 gamers in over 30 gaming jurisdictions. Projects have included:

• Customer Satisfaction
• Awareness & Usage
• New Game Testing
• GAP Analysis
• Market Share/Share of Wallet
• Prototype Testing