12400 W Hwy 71, Ste 350-425,
Austin, TX 78738

Chris Martin

Partner & Big Cheese

Chris is a founding partner of In Queso Fire, and has worked in the gaming industry for over 25 years. He specializes in utilizing his casino marketing and operations experience to assist casinos with strategic marketing needs including marketing plan development, leading marketing department activities for properties seeking cost savings or marketing continuity, and promotions planning and implementation.

He has worked in a variety of operational management positions in marketing, slots, tables games and finance both for casinos and leading industry suppliers and manufacturers including MGM Grand in Las Vegas, Cliff Castle Casino in Arizona, Black Oak Casino in California. His direct employment with casinos includes the opening team at MGM Grand in Las Vegas, the opening of Cliff Castle Casino in Arizona, and Black Oak Casino in California as Director of Gaming & Marketing overseeing slots, table games and marketing departments and serving as the project manager for a major expansion. On the supplier side, Chris helped a leading cash access provider grow in operations and marketing roles until the company’s acquisition, and was Multimedia Games’ VP of Marketing assisting with numerous product launches and coop marketing promotions and plans with dozens of casinos.

Chris graduated from Cornell University’s School of Hotel Administration with a Bachelor of Science degree in marketing.