Partner & Cheese Wiz

A founding partner of the company, Andy has worked in the gaming industry for nearly 25 years. He has served as a strategic consultant for more than 20 casinos and gaming companies throughout the United States as well as abroad —developing and implementing marketing plans that consistently help increase revenues and profitability.

He is a highly-sought moderator who was trained at the renowned Burke Institute. He is proficient in both qualitative and quantitative research, having conducted more than 300 gaming industry research projects utilizing more than 25,000 known gamblers throughout the country.

He began his career at Station Casinos, implementing CDS’ Oasis player tracking system at several properties as the Database Marketing Administrator, and subsequently served as the Corporate Database Marketing Manager for Empress Casinos. He has since worked extensively with several leading player tracking systems (Advantage, LGS, LSI, ACSC and Konami) developing successful casino loyalty programs, and has became a requested subject matter expert for Oasis installation and support projects for several casinos.

Andy graduated with a Bachelor of Journalism from the University of Missouri-Columbia.